ArticleBMC psychology2025
Why does browsing social networking sites increase conspicuous consumption? The effects of relative deprivation and subjective socioeconomic status.
Article in BMC psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Your words, your conviction: The parallel mediation role of eWOM in the relationship between product involvement and purchase intention of smartwatches.BMC psychology · 2026Article
- Short-form video addiction and psychological resilience: a cognitive-existential serial mediation model among Chinese college students.Frontiers in psychology · 2026Article
- The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect.Behavioral sciences (Basel, Switzerland) · 2025Article
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Authors and funding
4 authors.
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Abstract
backgroundConspicuous consumption is a type of consumption behavior aimed at displaying one's wealth and status, which may impose an economic burden and negative psychological impact on consumers. With the widespread spread of conspicuous consumption among young people in China, it is of great significance to explore its antecedents. However, previous studies on the association between passive social networking site use and conspicuous consumption remain insufficient. PURPOSE: The present research attempted to investigate the relationship between passive social networking site use and conspicuous consumption and its internal mechanisms.
methodsIn Study 1 (pilot study), 138 participants were recruited for a preliminary analysis using a questionnaire method. In Study 2, we recruited 203 participants using a univariate inter-group design (passive social networking site use vs. non-passive social networking site use). In Study 3, we recruited 163 participants using a 2 (passive social networking site use vs. non-passive social networking site use) x 2 (lower subjective socioeconomic status vs. higher subjective socioeconomic status) inter-group design.
resultsThe results show that: (1) Passive social networking site use positively predicted conspicuous consumption. (2) Relative deprivation mediated the positive relationship between passive social networking site use and conspicuous consumption. (3) Subjective socioeconomic status directly and indirectly (through the sense of relative deprivation) moderated the relationship between passive social networking site use and conspicuous consumption.
conclusionThis research extends the relevant findings on consumption behaviors under the Internet scenario. In particular, the research provides new insights into reducing conspicuous consumption in the context of passive social networking site use. CLINICAL TRIAL NUMBER: Not applicable.
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