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ArticleBMC psychology2026

Your words, your conviction: The parallel mediation role of eWOM in the relationship between product involvement and purchase intention of smartwatches.

Gökhan Aydın et al.PubMed ↗Full text ↗Publisher ↗

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1 paper cites it

2026
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Full record →Abstract, authors, funding and every citing paper · PMID 41782151