ArticleBMJ open2017
A content analysis of outdoor non-alcoholic beverage advertisements in Ghana.
Article in BMJ open, 2017. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
11 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Measuring the Power of Food Marketing to Children: a Review of Recent Literature.Current nutrition reports · 2019Pooled it
- Exposure to a Slightly Sweet Lipid-Based Nutrient Supplement During Early Life Does Not Increase the Preference for or Consumption of Sweet Foods and Beverages by 4-6-y-Old Ghanaian Preschool Children: Follow-up of a Randomized Controlled Trial.The Journal of nutrition · 2019Trial
- Predictors and Prevalence of Sugar-Sweetened Beverages Consumption Among Health Care Professionals in Tamale, Ghana.Public health challenges · 2026Article
- Changes in food quality and habits in urban Ghana: evidence from a mixed-methods study.BMC public health · 2025Article
- Virtual Reality-Based Food and Beverage Marketing: Potential Implications for Young People of Color, Knowledge Gaps, and Future Research Directions.JMIR public health and surveillance · 2024Article
- Energy drinks in Tamale: Understanding youth perceptions, consumption patterns, and related factors.PloS one · 2024Article
- Article
- A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.BMC public health · 2022Article
- Comparisons of Culturally Targeted Food and Beverage Advertisements in Caribbean-American Neighborhood and Non-Latinx White Neighborhood in New York City.Health equity · 2022Article
- Mapping of outdoor food and beverage advertising around primary and secondary schools in Kampala city, Uganda.BMC public health · 2021Article
- Promotions of breastmilk substitutes, commercial complementary foods and commercial snack products commonly fed to young children are frequently found in points-of-sale in Bandung City, Indonesia.Maternal & child nutrition · 2019Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
Abstract
objectivesThis was a two-part descriptive study designed to (1) assess the marketing themes and sugar content of beverages promoted in outdoor advertisements (ads) within a portion of Accra, Ghana and (2) quantify the types of ads that appeared along the Accra-Cape Coast Highway.
settingA 4.7 km PRIMARY AND SECONDARY OUTCOME MEASURES: Number and types of beverage ads, sugar content of beverage products featured in ads and marketing themes used in ads.
designTwo researchers photographed outdoor beverage ads in a 4.7 km
resultsSeventy-seven photographed ads were analysed. Seventy-three per cent (72.7%) of ads featured SSBs, and Coca-Cola accounted for 59.7% of ads. Sixty-five per cent (64.9%) of all ads featured sodas, while 35.1% advertised energy drinks, bottled or canned juice drinks and coffee-based, milk-based and water-based beverages. Thirteen per cent (13%) of ads featured children and 5.2% were located near schools or playgrounds. Nine per cent (9.1%) of ads contained a reference to health and 7.8% contained a reference to fitness/strength/sport. Along the Accra-Cape Coast Highway, Coca-Cola accounted for 60% of branded ads.
conclusionThis study demonstrates the frequency of outdoor SSB ads within a 4.7 km
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Registered trials
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