ArticleOnline journal of public health informatics2026
A Health Belief Model Approach to Determining Psychological Predictors of Behavioral Intention to Seek Health Information on Social Media: Quantitative Descriptive Study.
Article in Online journal of public health informatics, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Background: The increasing use of social media as a source of health information has highlighted the need to understand the psychological factors influencing individuals' intentions to seek health-related information online, particularly within the South African context. Objective: This study aimed to determine the psychological predictors of behavioral intention (BI) to seek health information on social media within a developing South African context. Methods: Adopting a positivist quantitative approach, data were collected from 214 social media users aged 18 to 35 years using a nonprobability convenience sample and analyzed through structural equation modeling using IBM SPSS and SmartPLS. Results: The findings from the sample of 214 young adults showed that perceived susceptibility (β=0.189; Conclusions: Based on these insights, the psychological predictors of BI to seek health information on social media within a South African context are proposed to support users in identifying and managing misinformation, offering practical implications for risk communication strategies and public health interventions.
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