ArticleFrontiers in public health2026
The digital physician illusion: individual innovativeness, unlike artificial intelligence attitudes, drives rational drug use through health literacy.
Article in Frontiers in public health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Background: The rapid integration of artificial intelligence into healthcare has transformed how individuals access medical information. However, the impact of artificial intelligence attitudes and individual innovativeness on clinically disciplined behaviors, such as rational drug use, and the mediating role of health literacy remains underexplored. Objective: This study aims to empirically investigate the structural relationships between artificial intelligence attitude, individual innovativeness, health literacy, and rational drug use within the digital health ecosystem of Northern Cyprus. Methods: A cross-sectional survey design was employed to collect data from 445 adults. The proposed relationships, integrating the Technology Acceptance Model and the Health Belief Model, were tested using Covariance-Based Structural Equation Modeling (CB-SEM) via IBM SPSS AMOS. A 5,000-resample bootstrapping procedure was utilized for mediation analysis. Results: The structural model demonstrated an acceptable fit to the data ( Conclusion: Although positive attitudes toward artificial intelligence enhance health literacy by improving access to information, this cognitive advantage does not inherently foster the clinical discipline required for rational drug use. The findings highlight the "Digital Physician Illusion," emphasizing that algorithmic guidance cannot replace the indispensable oversight of healthcare professionals.
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