ArticleFrontiers in psychology2026
From "viewing" to "participation": a study on the mechanisms underlying consumption behavior among sports streaming audiences.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Driven by both the strategy to build a sports powerhouse and the development of digital technology, China's sports broadcasting market has shown rapid growth. However, academic research has yet to systematically explore the underlying psychological mechanisms associated with the transition from "viewing" behavior to "participatory" consumption. Objective: Drawing on a management psychology perspective, this study aims to construct and test a sequential mediation model to examine the associations among Motivation for Watching Sports Events, emotional responses, psychological belonging, and consumption behavior. Methods: A questionnaire survey was conducted among a sample of 563 Chinese viewers with experience watching live sports broadcasting. Established scales were used to measure Motivation for Watching Sports Events, positive emotional responses, psychological belonging, and consumption behavior. Data analysis was performed using SPSS 26.0 (IBM Corp., Armonk, NY, USA) and AMOS 24.0 (IBM Corp., Armonk, NY, USA) software, and sequential mediation effects were examined using PROCESS macro Model 6 and the Bootstrap method. Results: The study found that: (1) motivation for Watching Sports Events was positively associated with consumption behavior (β = 0.575, p < 0.001) and showed indirect associations with consumption behavior through the mediating roles of emotional responses and psychological belonging, with mediation effect sizes of 0.114 and 0.088, respectively; (2) emotional responses and psychological belonging showed a significant sequential mediating effect in the association between viewing motivation and consumption behavior (effect size = 0.032). Specifically, viewing motivation was associated with positive emotional responses, which were further associated with psychological belonging and consumption behavior. Conclusion: This study supported the proposed "cognitive-emotional-identity-behavior" sequential mediation model and examined the psychological mechanisms underlying the association between "viewing" and "consumption." The findings enrich the theoretical understanding of sports consumption behavior and provide practical insights for stakeholders in the sports industry regarding strategies to enhance viewers' emotional experiences and strengthen community belonging.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.