ArticlePEC innovation2026
Can nudging increase the uptake of recommended health services?
Article in PEC innovation, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
2 authors.
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Abstract
Objective: Type 2 diabetes (T2DM) represents a significant threat to global public health. When supported by their general practitioner (GP), patients who self-manage effectively can prevent or delay serious complications. This study examines whether an innovative information initiative can nudge members of the Norwegian Diabetes Association (NDA) with T2DM to schedule a comprehensive annual checkup with their GP. Methods: We randomized 12,484 NDA members with T2DM into an intervention group with two subgroups and a control group with two subgroups. The intervention group received a message describing the health benefits of a comprehensive checkup, a link to an explanatory video, and a prompt to contact their GP to book an appointment. One intervention subgroup received an email followed by an SMS reminder 1 week later (Group 1); the other intervention subgroup received both messages by SMS (Group 2). The control group received no information. All groups were sent a questionnaire 4 weeks after the initial message. Results: The overall effect of the intervention was 3.5 percentage points ( Conclusion: This intervention nudging patients with T2DM to initiate a comprehensive annual checkup had a significant effect, particularly for the group that received initial information by email and a reminder by SMS. Innovation: This study adds to the emerging literature on low-cost digital interventions by demonstrating that brief, scalable digital information can increase uptake of guideline-recommended preventive care among patients with T2DM. The findings suggest that such interventions may offer a cost-effective approach to increasing preventive-care uptake, which could in turn help reduce diabetes-related complications at the population level.
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