ArticleFrontiers in psychology2026
Social comparison orientation and social media fatigue among university students: a cross-sectional study.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Social media platforms frequently expose users to comparison-relevant content, increasing opportunities for continuous self-other evaluation. While social media fatigue has received growing scholarly attention, limited research has examined the direct role of social comparison orientation as an independent factor associated with fatigue. Guided by Social Comparison Theory and a cognitive-affective processing perspective, the present study investigated the association between social comparison orientation and social media fatigue among university students. Using a cross-sectional survey design, data were collected from 601 university students (M_age = 20.20, SD = 2.14; 55.6% female). Participants completed the Iowa-Netherlands Comparison Orientation Measure (INCOM) and the 15-item Social Media Fatigue Scale. Structural equation modeling revealed a strong positive association between social comparison orientation and the higher-order social media fatigue construct (
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