ArticlePloS one2026
Structural equation modeling of tourist loyalty in Tianshui, China: Perceived service quality, perceived social value, and crowding effects.
Article in PloS one, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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5 authors.
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Abstract
This study explores how the unique perceptions of Internet-Famous destinations affect tourist loyalty and its underlying mechanisms. Based on 375 valid questionnaires collected in Tianshui, an "Internet-Famous" city, this study constructs a structural equation model to test the main effects, mediating effects, and moderating effects, thereby verifying the hypothesized relationships. The results show that perceived service quality is a direct predictor of tourist loyalty and plays a full mediating role between perceived social value and loyalty. Perceived crowding is negatively correlated with perceived service quality, positively correlated with perceived social value, and exhibits a U-shaped non-linear relationship with loyalty. The perceived playfulness of online information negatively moderates the relationship between perceived service quality and loyalty. These findings provide managerial implications for the sustainable development strategies of Internet-Famous destinations.
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