ArticleJMIR pediatrics and parenting2026
A Social Media Intervention to Increase Caregiver Knowledge of Early Infant Communication: Multiple Methods Intervention Development and Pilot Study.
Article in JMIR pediatrics and parenting, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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7 authors.
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Abstract
backgroundGreater caregiver knowledge of early language development may support more reciprocal interactions with infants and improved child language outcomes. Short-form video interventions on social media platforms like Instagram and TikTok could be a scalable, cost-effective way to increase caregiver knowledge.
objectiveThe objective of this investigation is to describe the development and testing of a version of the BabyTok Project, a social media-based intervention for caregivers of very young infants under 3 months of age.
methodsWe used a multiple-method, pre-post quasi-experimental design to examine the feasibility, acceptability, and initial evidence of effectiveness of the BabyTok Project through a knowledge measure called the SPEAK-R (Survey of Parent/Provider Expectations and Knowledge-Research).
resultsEngagement metrics, participants' postintervention surveys, and feedback support the feasibility and acceptability of the intervention. Statistically significant scores on the SPEAK-R offer initial indications of change in caregiver knowledge.
conclusionsThe BabyTok Project has multiple demonstrations of its feasibility and acceptability and shows promise as a means to increase caregiver knowledge of early infant communication development and strategies to enhance children's learning. Interventions like the BabyTok Project could be a scalable way to promote optimal child language outcomes.
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