ArticleFrontiers in veterinary science2026
Changing the frame: the impact of welfare narrative presentation on citizen choices about cow-calf separation.
Article in Frontiers in veterinary science, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Cow-calf separation, a highly controversial practice of the dairy industry, is a frequent topic of criticism amongst citizens. The divergence in opinion that exists between the public and farmers means that the continued occurrence of this practice on dairy farms results in friction in the producer-consumer relationship. Although research into the public's perceptions of this practice is emerging, investigations into how these change using different experimental methods are lacking. This study aimed to understand how welfare message framing influences UK citizens' decision-making on cow-calf separation, using a factorial survey approach. Responses were received from 503 participants. Four of the five welfare domains,
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