Evidence map›Paper›PMID 42796954›Full record

ArticleNutrients2026

Healthy Food Corners as Spatial Nudges: Consumer Awareness, Perceived Necessity, and Design Preferences in Convenience Stores.

Jaewon Lee, Hae Jin Park, Suah Moon, Gaeun Yeo, Jieun Oh

Abstract read
In one paragraph

Article in Nutrients, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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1 · What the graph read from it

What it found

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2 · The registry

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3 · Its place in the literature

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4 · The record

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5 · Who and what money

Authors and funding

5 authors.

Jaewon LeeDepartment of Nutritional Science and Food Management, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Republic of Korea.ORCID 0009-0007-8844-224X
Hae Jin ParkDepartment of Nutritional Science and Food Management, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Republic of Korea.ORCID 0000-0001-5145-2232
Suah MoonDepartment of Nutritional Science and Food Management, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Republic of Korea.ORCID 0000-0003-3945-407X
Gaeun YeoDepartment of Nutritional Science and Food Management, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Republic of Korea.ORCID 0000-0002-0785-3407
Jieun OhCollege of Science and Industry Convergence, Ewha Womans University, 52, Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Republic of Korea.ORCID 0000-0003-4152-8306

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

BACKGROUND/

objectivesHealthy Food Corners (HFCs) are zones in Korean convenience stores meant to promote healthier choices, yet how consumers respond to them remains unclear. Drawing on the Stimulus-Organism-Response (S-O-R) framework, this study examined consumer awareness and the perceived necessity of HFCs, identified preferences for their spatial and visual design, and exploratorily tested whether perceived necessity links awareness to healthy-food purchase intention.

methodsA cross-sectional online survey of 409 convenience store users aged 14-59 years in the Seoul metropolitan area was analyzed using hierarchical regression and bootstrapping mediation.

resultsA descriptive contrast was observed between awareness and perceived necessity: awareness of the HFC was low (three-item composite M = 2.90 ± 1.66), whereas perceived necessity was substantially higher (M = 4.86 ± 1.25), indicating that consumers valued the concept even with limited prior exposure. Consumers preferred HFCs in ready-to-eat refrigerator sections, with clear zoning labels, horizontal grouping, green color schemes, and eye-level placement, and these preferences differed by age. In an exploratory mediation analysis, awareness predicted perceived necessity, which in turn strongly predicted purchase intention; the indirect effect was significant (0.188, 95% CI [0.128, 0.251]) while the direct effect was non-significant, a pattern consistent with full mediation. Because perceived necessity was assessed with a single item, this pathway is interpreted cautiously. Purchase intention was self-reported rather than behaviorally assessed.

conclusionsOverall, the findings suggest that HFCs may function as distinct, strategically positioned spatial nudges; however, design recommendations are based on consumer-stated preferences and require confirmation through behavioral research. The results have implications for food environment policy in Korea, with the caveat that generalizability to other countries and retail systems warrants caution.

Indexed as

Consumer BehaviorDiet, HealthyFast FoodsFood PreferencesAdolescentAdultAwarenessChoice BehaviorCross-Sectional StudiesFemaleFood LabelingHealth Knowledge, Attitudes, PracticeHumansIntentionMaleMiddle Agedconvenience storeshealthy food cornerperceived necessityS-O-R frameworkspatial nudgevisual merchandising

Identifiers

PMID42796954
PMCPMC13610724

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.