ArticleBehavioral sciences (Basel, Switzerland)2026
The Effects of Chatbot Recovery Strategies and Anthropomorphic Image Type on Service Recovery Satisfaction: The Mediating Roles of Perceived Warmth and Competence.
Article in Behavioral sciences (Basel, Switzerland), 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
The widespread adoption of chatbots enables companies to provide customer service at low cost and with high efficiency. However, the inherent limitations of chatbots often lead to service failures, highlighting the necessity of effective recovery strategies. Nevertheless, the optimal approaches for chatbots to implement self-recovery strategies remain unclear. Drawing on the Computers As Social Actors (CASA) paradigm and the Stereotype Content Model (SCM), this study investigates the interactive effects of recovery strategies (emotional recovery strategy vs. informational recovery strategy) and anthropomorphic image types (warm image vs. competent image) on service recovery satisfaction. It also examines the psychological mechanisms and boundary conditions underlying these effects. Based on two offline experiments with university students (Study 1:
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