ArticlePloS one2026
Understanding the intention-behavior gap in brain decisions on green express packaging: An ERP study.
Article in PloS one, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Accelerating the green transformation of express packaging is crucial for sustainable logistics. This study combines behavioral experiments with event-related potential (ERP) technology to explore the interactive effects of green advertising appeals and price premiums on consumers' willingness to pay for green express packaging. Behavioral results reveal that price premium act as a primary structural barrier, with consumers' green choices decreasing significantly as costs increase. The ERPs data uncover the underlying psychological conflict during decision-making: in the early stage, high price premium elicited larger N2 amplitudes, reflecting increased cognitive conflict. Notably, egoistic appeals triggered the most pronounced N2 conflict under high-cost conditions. In the late evaluative stage, altruistic appeals significantly enhanced LPP amplitudes under low-premium conditions, reflecting higher motivational significance and moral satisfaction. However, this effect was neutralized as costs crossed a psychological threshold. These findings suggest that green advertising's regulatory potential is strictly anchored by economic costs. This study provides a neurophysiological perspective for optimizing pricing and marketing strategies in digital green logistics.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.