ArticleInquiry : a journal of medical care organization, provision and financing
Viewer Engagement Patterns in Advanced Procedural and Patient-Facing Orthopedic YouTube Videos: A Seven-Year Single-Channel Cross-Sectional Analysis.
Article in Inquiry : a journal of medical care organization, provision and financing. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Authors and funding
4 authors.
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Abstract
IntroductionCreator-side analytics can characterize viewing behavior around surgical videos but cannot establish learning or educational quality. We compared advanced procedural and patient-facing videos from one orthopedic YouTube channel.MethodsWe performed a retrospective cross-sectional analysis of cumulative video-level YouTube Studio metrics extracted on February 5, 2026, for videos published from June 2018 through February 4, 2026. One author classified videos using predefined title and metadata criteria. Co-primary outcomes were average view duration and video-attributed net subscriber change per 1,000 engaged views. Mann-Whitney U tests and rank-biserial correlations were used.ResultsAmong 262 included videos (175 advanced procedural; 87 patient-facing), advanced procedural videos were longer (median, 357 vs 60 seconds), had longer average view duration (107 vs 32 seconds), and had higher net subscriber change per 1,000 engaged views (8.04 vs 2.57; both
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