ArticleFrontiers in psychology2026
Problem-oriented or solution-oriented? The effects of climate narratives on pro-environmental behavioral intention.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Introduction: This study addresses a key gap in climate communication research by examining the differential effects of problem-oriented versus solution-oriented climate narratives on pro-environmental behavioral intention (PEBI) and the underlying mechanisms. Methods: We conducted two online survey experiments (n1 = 524; n2 = 1,130) to systematically investigate the relationships among narrative strategy, environmental self-efficacy, narrator, and PEBI. Results: The findings reveal that solution-oriented narratives are significantly more effective than their problem-oriented counterparts in promoting PEBI. Mediation analysis further demonstrates that environmental self-efficacy partially mediates this relationship. In addition, moderated mediation analyses indicate that narrator moderates the effect of narrative strategy on environmental self-efficacy. The positive indirect effect of solution-oriented, relative to problem-oriented, narratives on PEBI through environmental self-efficacy was significant when the central government was the narrator but not when a local government was the narrator. Discussion: Results advance our understanding of how narratives shape PEBI and provide practical implications for designing more effective climate communication.
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