Evidence map›Paper›PMID 42581090›Full record

Articlenpj antimicrobials and resistance2026

Making microbes matter: evidence for the use of digital storytelling in antimicrobial resistance public engagement.

Becky McCall, Andrew Hayward, Michael Lang, Michael Wilson, Kate Grailey, Laura Shallcross

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in npj antimicrobials and resistance, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Becky McCallInstitute of Health Informatics, University College London, London, UK. becky.mccall.18@ucl.ac.uk.
Andrew HaywardDepartment of Epidemiology and Public Health, Institute of Epidemiology and Health Care, University College London, London, UK.
Michael LangFaculty of Nursing, University of Calgary, Calgary, AB, Canada.
Michael WilsonSchool of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UK.
Kate GraileyCentre for Health Policy, Institute of Global Health Innovation, Imperial College London, London, UK.
Laura ShallcrossInstitute of Health Informatics, University College London, London, UK.

Funding

MRF_ Grant number MRF-145-0004-TPG-AVISO
6 · The paper itself

Abstract

Antimicrobial resistance (AMR) is a major global health threat, yet public engagement remains limited because AMR is often perceived as distant and abstract. Digital storytelling (DST) may offer a more accessible approach by situating AMR within lived experience. In this qualitative study, eight members of the public participated in a facilitated screening discussion of five digital stories (short videos created by people depicting their experiences of resistant infection and antibiotic-related harm). Analysed using reflexive thematic analysis, three themes were generated from the data. First, DST made AMR visible, personal, and emotionally grounded through lived experience rather than information alone. Second, engagement was shaped by storytelling devices including metaphor, imagery, voice, and framing. Third, viewers interpreted stories through pre-existing beliefs, social norms, and personal experience. As an exploratory outcome, mapping themes to a behaviour change model suggested DST engagement may influence determinants of behaviour change including social opportunity, psychological capability, and reflective and automatic motivation.

Identifiers

PMID42581090
PMCPMC13462918

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.