Evidence map›Paper›PMID 42524947›Full record

ArticleRevista brasileira de enfermagem2026

Personal branding and personal marketing in the nursing job market: a scoping review.

Franciele Budziareck Neves, Laura Cavalcanti de Farias Brehmer, Bruna Nadaletti de Araújo, Gabriela Pereira Bozzetti, José Luís Guedes Dos Santos, Mara Ambrosina de Oliveira Vargas

Abstract readScoping Review
In one paragraph

Article in Revista brasileira de enfermagem, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Franciele Budziareck NevesUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0002-2015-9153
Laura Cavalcanti de Farias BrehmerUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0001-9965-8811
Bruna Nadaletti de AraújoUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0003-4517-439X
Gabriela Pereira BozzettiUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0002-8799-9480
José Luís Guedes Dos SantosUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0003-3186-8286
Mara Ambrosina de Oliveira VargasUniversidade Federal de Santa Catarina. Florianópolis, Santa Catarina, Brazil.ORCID http://orcid.org/0000-0003-4721-4260

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

objectivesto map, characterize, and synthesize existing evidence on personal branding and marketing strategies employed in the nursing job market, especially in relation to professional visibility, employability, and professional identity development.

methodsa scoping review, based on searches in databases and Google Scholar, using descriptors and terms related to "nursing", "personal brand", "personal branding", and "personal marketing".

resultsof the 16,122 titles retrieved, 16 were included in the final sample. There is a variety in the use of concepts employed when relating to the placement of nursing professionals in the job market in the construction of their strategies to establish their personal brands.

conclusionsit is essential to advance the production of knowledge with well-defined conceptual objects and to deepen experiences regarding their employability. These advances strengthen professional identity, broaden visibility, and promote ethical practice in the nursing job market.

Indexed as

EmploymentMarketingNursesHumans

Identifiers

PMID42524947
PMCPMC13411316

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.