ArticleJournal of the experimental analysis of behavior2026
Effects of cigarette greenwashing advertising on behavioral economic demand, puff topography, and health risk perception.
Article in Journal of the experimental analysis of behavior, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
- Effects of cigarette greenwashing advertising on behavioral economic demand, puff topography, and health risk perception.Journal of the experimental analysis of behavior · 2026Article
Corrections and comments
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Authors and funding
9 authors.
Funding
Abstract
Greenwashing tactics involve advertising products as ecofriendly and/or natural, which may reduce perceived health risk. We tested the effect of greenwashing advertising tactics on cigarette demand, puff topography, and perceived health risk. Young adults (N = 31) who smoke cigarettes completed a within-subject experiment involving two topography and seven operant demand sessions. Participants were exposed to advertising for novel cigarette "brands." One brand was advertised using greenwashing tactics, whereas the other brand included matched control tactics. Unknown to participants, both conditions used the same commercial cigarette brand. During topography sessions, participants smoked cigarettes ad lib and puff topography data were collected. During demand sessions, cigarettes were concurrently available at varying prices. No significant differences were observed for puff-topography measures (d
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