ArticleFrontiers in psychology2026
Gender differences in gaze patterns to Instagram influencer body parts: predicted by subjective body image perception and negative affect.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Introduction: This study examined gender differences in visual attention to Instagram sports and health influencer body images and explored how subjective body image perception (BIP) and negative affect predict gaze patterns. Methods: Sixty healthy Korean adults (30 males, 30 females) with a normal-range BMI (18.5-22.9 kg/m²) viewed 15 photographs of same-sex Korean social media influencers for 20 seconds each (300 seconds total) while eye movements were recorded using a Tobii Pro Fusion eye tracker (120 Hz). Nine body areas of interest (AOIs) were defined: face, chest, arm, abdomen, hip, thigh, shin, calf, and trunk back. Results: A significant Gender × AOI interaction was found for both fixation duration and fixation frequency (both Discussion and Conclusion: These exploratory findings suggest that gaze patterns toward influencer body parts differ by gender, with body image cognition more prominent in males and affective state more prominent in females. Future confirmatory research incorporating direct measures of body surveillance, social media use, and muscularity drive is needed to validate these patterns.
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