ArticleFrontiers in psychology2026
A study on the influence of virtual idol endorsers on consumer brand attitude.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
With the continuous development of technologies such as big data and artificial intelligence, digital idols are gradually being favored by branded enterprises. Based on meaning transfer theory and trust theory, this paper conducts four scenario experiments to explore how virtual idol endorsers influence consumers' brand attitudes, as well as the moderating effect of brand type. The study results show that virtual idol endorsers affect consumer brand attitude when they buy symbolic brand products by enhancing their social identity. When consumers buy functional brand products, virtual idol endorsers influence their brand attitude by improving their brand trust. Theoretically, this study enriches the research on the influence of virtual idol endorsers on consumer brand attitude under different brand types. Practically, it provides valuable reference for brands to formulate global virtual endorsement strategies and improve the stability and continuity of corporate brand marketing and promotion.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.