ArticleFrontiers in public health2026
The role of social media in shaping public perceptions of bariatric surgery: a comprehensive analysis of Douyin data.
Article in Frontiers in public health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Objective: The aim of this study was to investigate the role of Douyin, a major Chinese social media platform, in shaping public perceptions of and attitudes toward bariatric surgery. It also analyzes the sex and regional variations in public involvement in the content of bariatric surgery and identifies strategies to increase accurate and efficient dissemination. Methods: Four commonly used Douyin data analysis tools were employed, including the Ocean Engine's Trend Insight, Huitun Data, Feigua Douyin, and Xindou websites. The study analyzed four keywords: "bariatric surgery," "surgery for weight loss," "sleeve gastrectomy," and "metabolic surgery." Data collection spanned from October 4, 2024, to April 1, 2025, covering indicators such as the keyword search index, content dissemination, and user engagement. Additionally, the characteristics of content consumers, including sex, age, region, and interests were examined. Results: The search indices for the keywords "bariatric surgery" and "metabolic surgery" showed increases of 95.02 and 97.95%, respectively. However, the scores for content and dissemination showed a decreasing trend, indicating a gap between the availability of high-quality information and public demand. Sex differences were observed, with women accounting for 60% of the content consumers and 136 TGIs (target group index) compared with 72 for men. Differences between regions were also apparent, with greater participation in first-tier and new first-tier cities. Conclusion: Douyin plays an important role in shaping public perceptions of bariatric surgery. However, the current digital landscape reveals a mismatch between public interest and the dissemination of high-engagement content.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.