ArticleFrontiers in psychology2026
An integrated model to explore Chinese Gen Z consumers' second-hand clothing purchase intention.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
To develop a comprehensive framework for understanding the factors associated with Chinese Generation Z (Gen Z) consumers' intention to purchase second-hand clothing (SHC), this study analyzed a valid sample of 967 Chinese Gen Z respondents obtained through stratified quota sampling. Structural equation modeling (SEM) was conducted using AMOS. Guided by the Theory of Planned Behavior (TPB), the proposed model incorporated additional constructs related to values (biospheric and altruistic values) and social influence (subjective norm, group norm, and social identity). Model comparison using their variance explained (
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