ArticleFrontiers in digital health2026
The impact of social influence and perceived value on usage intention of county-level "Internet + Medical Health" services: a moderating analysis of region.
Article in Frontiers in digital health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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4 authors.
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Abstract
Objective: This study aims to explore the association of social influence and perceived value with usage intention of "Internet + Medical Health" services, and examine the model changes with region as a moderating variable, so as to explore key predictors of usage intention and examine regional moderation, with a view to informing targeted policy and practice recommendations. Methods: Based on the Technology Acceptance Model (TAM), an empirical study was conducted using questionnaire surveys. The data were analyzed and the structural equation model was constructed by AMOS software. Results: The results showed that patients' perceived value ( Conclusion: Social influence, perceived value, perceived ease of use and perceived usefulness are the key factors associated with patients' intention to use "Internet + Medical Health" services. Rural patients are more susceptible to social influence, which further adjusts their perceived value and changes their usage intention. To promote the in-depth integration of "Internet + Medical Health" services, it is necessary to coordinate technological ease of use, social communication and value cognition, focus on social guidance for rural patients, improve their health information literacy, and optimize the reduction of service costs of Internet-based medical care.
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