ArticleJournal of community psychology2026
What Really Motivates People to Volunteer? Uncovering the Hidden Motives Among Thai Youth.
Article in Journal of community psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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5 authors.
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Abstract
This study investigates what motivates young Thai adults to volunteer using a multimethod approach across three studies. A survey of 781 undergraduate students in Thailand (Study 1) identified values, self-protection, and self-image as significant predictors of volunteering intention, with social motives relevant specifically for those lacking prior experience. A laboratory experiment (Study 2, n = 786) showed that social information increases volunteering behavior while higher opportunity costs reduce it, with self-image exerting no effect in the lab context. A randomized controlled field experiment (Study 3, n = 480) confirmed that social information and peer involvement each increased real-world volunteering by 22-25 percentage points. Together, the findings demonstrate that social motives are the critical mechanism linking intentions to action, particularly in a collectivist cultural context, offering practical guidance for nonprofit organizations designing volunteer recruitment strategies.
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