ArticleFrontiers in veterinary science2026
Study on the usage behavior of incidentally encountered pet health information among pet owners in the mobile media environment.
Article in Frontiers in veterinary science, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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3 authors.
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Abstract
New media has become the primary channel for pet owners to acquire pet health information. Nevertheless, existing literature lacks sufficient research on pet owners' usage behavior of incidentally encountered pet health information within the mobile media context. Focusing on exploring such usage behavior and the configurational paths of its influencing factors, this study aims to facilitate value realization of pet owners' experiences of coming across pet health information and elevate the usage efficiency of health information resources on relevant platforms. Adopting stratified multi-stage random sampling, this research selects 362 pet owners from the main urban area of Luoyang as research respondents. Data are collected via questionnaire surveys and semi-structured interviews, and fsQCA is applied to conduct configurational analysis. The results indicate that pet owners' usage behavior of incidentally encountered pet health information is shaped by the synergistic effect of multiple factors, and no single antecedent condition qualifies as a necessary condition. Among all antecedent variables, pet health information literacy, pet health awareness, health information characteristics, and pet health information quality serve as positive core conditions driving high levels of usage behavior toward incidentally encountered pet health information, yielding six distinct configurational paths. Internal driving factors and health information characteristics are the absent core conditions leading to non-high usage behavior. This study provides theoretical and practical references for boosting the efficiency of pet owners' usage behavior of incidentally encountered pet health information and supporting mobile media platforms in releasing high-quality pet health information.
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