Selfitis among Young Individuals in Kyrgyzstan: A Cross-Sectional Study of Social Media Use and Selfie-Taking Behaviour.

Background and Aims: This study examines selfie behaviour scores among young individuals in Kyrgyzstan and analyses their association with social media use duration and selfie-taking behaviour. Methods: A cross-sectional survey was conducted in Bishkek, Kyrgyzstan, between January 3 and March 20, 2026. Data were collected from 300 participants aged 18-25 through face-to-face questionnaires. Selfitis behaviour was measured using the Selfitis Behavior Scale. Data were analysed using SPSS with t-test, ANOVA, Pearson correlation, and multiple linear regression. Results: Selfitis behaviour scores did not differ significantly by gender, age group, or place of residence. Significant differences were found in daily time spent on social media and selfie-taking frequency. Selfie-taking frequency showed a stronger association with selfitis behaviour scores. The regression model was statistically significant but had limited explanatory power, accounting for 8.6% of the variance. Conclusion: Selfie behaviour scores among young adults in Kyrgyzstan were modestly associated with behavioural indicators, particularly selfie-taking frequency and, to a lesser extent, daily duration of social media use. Given the cross-sectional design, convenience sampling, self-report data, and low explained variance, the findings should be interpreted as preliminary associations rather than causal, clinical, or intervention-related evidence.