ArticleFrontiers in psychology2026
Do people become more interested in a healthier lifestyle at temporal landmarks? A comparison between individualistic and collectivistic cultures.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Authors and funding
3 authors.
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Abstract
Objectives: The objective of this study is to understand whether individuals show different search patterns for health-related terms on Google Trends depending on their cultural background. Method: This study analyzed Google Trends data for health-related terms in both the United States and South Korea. Results: The result suggests that Americans show stronger temporal landmark effects than Korean with health-related terms being more heavily searched during earlier time periods. Meanwhile, Koreans also showed an inverted U-shape pattern, where health-related terms were more often searched in the middle of the year than in the early periods. Discussion: The results offer key implications for policymakers or marketers who are interested in health-focused campaigns, as well as extend the concept of temporal landmarks by comparing the United States and South Korea.
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