Evidence map›Paper›PMID 42434097›Full record

ArticleInternational journal of preventive medicine2026

Television (TV) Food Commercials Target Children: A Content Analysis of TV Food Advertisements in Iran.

Maryam Amini, Mehrnoosh Shafaatdoost, Delaram Ghodsi, Mohadese Borazjani, Maryam Aghayan, Nastaran Shariatzadeh

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Article in International journal of preventive medicine, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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5 · Who and what money

Authors and funding

6 authors.

Maryam AminiDepartment of Nutrition Research, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Mehrnoosh ShafaatdoostDepartment of Clinical Nutrition, School of Nutritional Sciences and Dietetic, Tehran University of Medical Sciences, Tehran, Iran.
Delaram GhodsiDepartment of Nutrition Research, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Mohadese BorazjaniDepartment of Community Nutrition, School of Nutrition and Food Sciences, Shiraz University of Medical Sciences, Shiraz, Iran.
Maryam AghayanDepartment of Community Nutrition, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
Nastaran ShariatzadehDepartment of Nutrition Research, National Nutrition and Food Technology Research Institute, Faculty of Nutrition Sciences and Food Technology, Faculty of Nutrition Sciences and Food Technology, Shahid Beheshti University of Medical Sciences, Tehran, Iran.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Background: This study aimed to analyze the content of Iran's television (TV) food advertisements directed at children in 2020. Methods: All the programs broadcast on Channel II TV were downloaded for one week; however, only children's programs were analyzed. The validated protocol was used to analyze the content of the advertisements. In addition, compliance of food advertisements with Iran's, World Health Organization Eastern Mediterranean Region (WHO EMR), and International Network for Food and Obesity/Non-communicable Diseases (NCDs) Research Monitoring and Action Support (INFORMAS) standards was assessed. Results: A total of 761 TV advertisements targeted children on channel II. "Food products" were the most frequent advertisements (41.7%). "Desserts and sweets" were the most advertised food products (46%), followed by "condiments" and "dairy products" (20.5% and 11.7%, respectively). "Stimulation of appetite" and "high quality/careful preparation" were the most frequent appeals for advertisements directed at children. "Animation/Company-owned character(s)" was the most frequent advertising strategy. Most food advertisements adhered to Iran's regulations; however, according to the WHO EMR and INFORMAS, most food advertisements have not met advertising standards. Present research revealed that food products were a prominent part of other advertisements on children's TV. Conclusions: Children were predominantly exposed to foods high in fat, salt, and sugar, and the share of unhealthy food advertisements, such as desserts, sweets, fast foods, fats, and sugared drinks, was significant. Regarding the high violation rate of the advertising regulations, a more careful audit of commercials targeting children is highly recommended.

Indexed as

Advertisementchildrenfoodregulationviolation

Identifiers

PMID42434097
PMCPMC13354310

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