ArticleJMIR dermatology2026
Skin Health Information Seeking on Short Video Platforms in Indonesia: Mixed Methods Approach.
Article in JMIR dermatology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Many users have now switched to using short video platforms as the main channel in their search for skin health information. With high internet penetration and a large market for the skincare industry, short video platforms play an important role in the "beauty discovery" process and purchase decisions. However, the increasing consumption of skin health content is also accompanied by the risk of misinformation, uneven content quality, and the dominance of creators who are not health professionals. Therefore, it is important to determine what factors affect the use of short video platforms in the search for skin health information. Objective: By adopting the stimulus-organism-response framework, health belief model, and media richness theory, this study aims to analyze the factors that influence the use of short video platforms in the search for skin health information. Methods: This study used a mixed methods approach by distributing an online survey to 603 respondents and conducting interviews with 30 interviewees. Survey data were analyzed using the covariance-based structural equation modeling method, and qualitative data were analyzed using the thematic analysis method. Results: The results of this study found that perceived usefulness (P=.01), attitude (P=.02), perceived severity (P=.009), and perceived susceptibility (P=.02) directly affected the behavior of seeking skin health information on short video platforms. Health content expressiveness (P=.001) and personalized health insights (P<.001) directly affected perceived usefulness. These findings support the media richness theory, which shows that the expressiveness of health content and personalization can increase the perception of the usability of short video platforms. Perceived interactivity has an influence on attitude (P<.001), which then affects skin health information seeking on short video platforms (SHEs; P=.02). Upward skin comparison also had a direct influence on skin stigmatization (P<.001). Moreover, perceived severity (P=.009) and perceived susceptibility (P=.02) have an effect on SHEs. These findings confirm the health belief model's theory that perception of the severity of a skin problem and the perception of a person's likelihood of developing a skin problem can improve skin health seeking behavior. However, no effect of source credibility (P=.17) and skin stigmatization (P=.30) was found on SHEs. This is due to the user's willingness to exchange aspects of trust in information sources such as the functionality of the platform and familiarity with the platform or the existence of other internal cognitive or psychological aspects that can be investigated in the future. Conclusions: This study can provide guidance for the development of more effective health communication strategies in the digital era using short video platforms.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.