ArticleHealth promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals2026
Social Identity and Wellbeing of Australian Vegan Men: A Qualitative Interview Study.
Article in Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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1 citing paper in PubMed.
- Social Identity and Wellbeing of Australian Vegan Men: A Qualitative Interview Study.Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals · 2026Article
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8 authors.
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Abstract
introductionWith the global rise of veganism, shifting dietary habits are reshaping the social roles and identities of Australian vegan men. Despite a predominance of research in female experiences of veganism, this topic remains underexplored for men.
methodUsing the social identity theory framework, this phenomenological, semi-structured interview study explores how 27 Australian vegan men perceive and navigate their social identities within their social relationships. Using reflexive thematic analysis, we found four main themes.
resultsThe first two illustrating out-group interactions: (i) masculinity and moral identity and (ii) navigating vegan identity: community and cultural integration and the final two illustrating within-group interactions, (iii) Negotiating dietary boundaries: whole-food and flexible veganism and (iv) close connections: strengthening personal bonds.
conclusionAustralian vegan men navigated their social identities through out-group dynamics involving masculinity, ethical commitments and community integration, and in-group dynamics marked by dietary boundary negotiation and solidarity with vegan communities. However, they also faced social isolation and strained relationships. SO WHAT?: Their experiences reflected identity negotiation processes shaped by moral values, subgroup tensions and the importance of supportive social relationships in sustaining vegan practices. We recommend awareness of vegan male experiences of stigma, false perceptions and struggles with masculine ideals versus masculine values.
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