ArticleDigital health
The willingness to pay for online medical consultation services and the associated factors in China: A national cross-sectional study.
Article in Digital health. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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5 authors.
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Abstract
Background: Online medical consultation is growing in China, yet public willingness to pay and influencing factors are not fully understood. Objective: To evaluate the public willingness to pay for online medical consultation, and explore associated sociodemographic, health, and behavioral factors. Methods: This was a population-based cross-sectional study in China. We used a 100-point Visual Analogue Scale (VAS) to assess willingness to pay for online medical consultation. Informed by Andersen's Behavioral Model, we assessed: a) predisposing factors: gender, age, place of residence, education level, region, monthly per capita household income, occupation status, occupation type, marital status, presence of children, living with parents, living alone, depressive disorders, anxiety, and self-efficacy; b) enabling factors: current use of traditional Chinese medicine, vaccination status, medication literacy, and eHealth literacy; and c) need factors: the presence of chronic disease. Stepwise regression identified factors associated with willingness to pay, with subgroup analysis by chronic disease status. Results: Public willingness to pay for online medical consultation was moderate, with a mean score of 49.82±28.59. Adults in east China ( Conclusions: Chinese adults show moderate willingness to pay for online medical consultation, influenced by diverse factors. Tailored policies should address subgroup disparities and accessibility.
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