ArticleBMC medical education2026
Applicant perceptions of program social media on fellowship recruitment: a survey of fellows at a large academic medical center.
Article in BMC medical education, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Authors and funding
4 authors.
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Abstract
backgroundThis study sought to understand the role fellowship program-based social media accounts play in recruiting prospective candidates. We conducted a multi-specialty survey of fellows at a large academic medical center to evaluate perspectives of fellowship program social media platforms for recruitment of prospective applicants.
methodsThis cross-sectional study surveyed fellows in fellowship training programs at a large academic institution across three geographic regions of the United States. The web-based 24-question survey queried fellows' demographic characteristics, personal social media use, social media platforms used to evaluate fellowship programs, type of content preferred, attitudes about programs' use of social media, and contact with programs over social media.
resultsOf the 235 program directors (PDs) contacted, 135 (57%) PDs responded to the initial request and gave permission for the research group to contact their fellows (n = 399). A total of 191 fellows responded to the survey for a response rate of 47%. The social media platforms respondents most employed to research prospective fellowship programs were X (48/189, 25%) and Instagram (37/189, 20%). Forty-four percent (77 of 176) of respondents shared that a virtual application cycle resulted in them relying more on information from program websites and social media accounts. The top three social media posts from fellowships programs that respondents were interested in were fellowship wellness/work-life balance (64/189, 34%), quality of medical education (44/189, 23%), and fellow publications/awards/presentations (43/189, 23%).
conclusionsMost fellowship applicants use social media and used at least one social media platform to research potential fellowship programs. Prospective fellows were more interested in programs' work-life integration, academic productivity of current fellows, and quality of the programs' education. However, 51% of respondents said that a fellowship program's social media presence did not contribute to their decision to rank a program. Investing time in program social media presence may allow programs to reach potential fellowship applicants.
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