Evidence map›Paper›PMID 42341008›Full record

ArticlePloS one2026

Optimally sequencing semantic search predicts creativity.

Olivier Toubia, Jonah Berger

Abstract read
In one paragraph

Article in PloS one, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Olivier ToubiaColumbia University, New York City, New York, United States of America.ORCID https://orcid.org/0000-0001-7493-9641
Jonah BergerUniversity of Pennsylvania, Philadelphia, Philadelphia, United States of America.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Creativity is a fundamental human activity which drives progress and innovation. Extant research has documented the link between creative performance and the efficient navigation of semantic space during the creative process, but we argue that an important aspect of efficiency has been overlooked: the optimal sequence of concepts retrieved. We develop a simple cognitive test, the Shortest Semantic Path Task, and an associated automatic measure (circuitousness), which capture this insight. Five initial validation studies demonstrate that this novel measure predicts creativity above and beyond existing measures, providing a more complete picture of creative performance. The psychometric properties of the specific instruments tested also reveal opportunities to develop more robust and consistent instruments to measure optimal sequencing in semantic search.

Indexed as

CreativitySemanticsCognitionHumansPsychometrics

Identifiers

PMID42341008
PMCPMC13293437

What OpenQuestion holds

Textmetadata
LicenceCC BY
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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.