ArticleBehavior analysis in practice2026
Addressing Pervasive Myths About Qualitative Research to Promote Methodological Diversity in Applied Behavior Analysis.
Article in Behavior analysis in practice, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Single-case experimental design (SCED) has historically dominated applied behavior analytic research methodology. While valuable for establishing functional relations, this reliance limits the breadth of evidence available to inform practice. Qualitative methods, underutilized and frequently misunderstood by behavior analysts, offer a valuable and complementary approach to research that can deepen understanding of phenomena beyond observable behavior. This paper critically examines five prevalent myths about qualitative research among behavior analysts: (1) qualitative methods are not behavior-analytic, (2) qualitative methods have limited external validity, (3) qualitative methods are subjective and biased, (4) qualitative research lacks rigor, and (5) qualitative methods are only relevant for studying social validity. We assess the accuracy of each myth and provide necessary clarifications from our perspective as behavior analysts with formal training in qualitative methods and conclude by advocating for the expansion of behavior analysts' methodological repertoires to include qualitative approaches.
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