ArticleScientific reports2026
Destination image, satisfaction, and perceived value drive tourist loyalty in traditional village tourism.
Article in Scientific reports, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Abstract
Traditional village tourism plays a vital role in rural development, with tourist loyalty being essential for preservation and sustainability. However, research on its determinants and mechanisms remains limited. This study constructs a Stimulus-Organism-Response (S-O-R) model to examine how tourists' perceptions and behaviors shape loyalty. Based on 330 valid responses, Partial Least Squares Structural Equation Modeling (PLS-SEM), Artificial Neural Networks (ANN), and Necessary Condition Analysis (NCA) were applied. Results indicate that objective authenticity, co-creation, e-word-of-mouth, and service quality significantly enhance destination image, satisfaction, and perceived value, except for service quality's nonsignificant effect on satisfaction. Destination image, satisfaction, and perceived value strongly influence loyalty, with satisfaction and perceived value identified as necessary conditions. This study identifies the key drivers of tourist loyalty in traditional village tourism and provides theoretical and practical implications for its sustainable development.
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