ArticleFrontiers in psychology2026
The impact of short video addiction on the creativity of college students: the mediating role of intrinsic motivation and innovative self-efficacy.
Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Objective: This study aimed to investigate the relationship between short video addiction and creativity among college students, and to examine the mediating roles of intrinsic motivation and innovative self-efficacy in this relationship. Methods: A questionnaire survey was conducted from October to November 2025 among 555 college students recruited from multiple universities in Jiangsu Province. The Short Video Addiction Scale, Intrinsic Motivation Scale, Innovative Self-Efficacy Scale, and College Student Creativity Scale were administered. Data were analyzed using SPSS 26.0 and AMOS 28.0, involving descriptive statistics, correlation analysis, and structural equation modeling. The chain mediation effect was tested using the PROCESS macro. Results: (1) Short video addiction was significantly negatively correlated with college students' creativity ( Conclusion: Short video addiction is negatively associated with college students' creativity, and this association may operate both directly and indirectly through diminished intrinsic motivation and innovative self-efficacy. These two factors constitute a "motivation → belief" chain mediating pathway. This study identifies potential psychological mechanisms linking short video addiction to college students' creativity, offering a theoretical basis and practical implications for mental health education and the cultivation of innovative talents in higher education institutions.
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