Evidence map›Paper›PMID 42245577›Full record

ArticleFrontiers in psychology2026

Does AI communication strategy matter for health persuasion? Comparing three archetypes in visual health education.

Chaoyuan Zuo, Yuehan Pan, Ruomo Guo, Mo Liang, Yihan Zhang, Yicheng Xia, Yichun Kong

Abstract read
In one paragraph

Article in Frontiers in psychology, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Trial
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Chaoyuan ZuoOptometry and Vision Science Institute, Nankai University, Tianjin, China.
Yuehan PanSchool of Information and Communication, Nankai University, Tianjin, China.
Ruomo GuoSchool of Information and Communication, Nankai University, Tianjin, China.
Mo LiangSchool of Information and Communication, Nankai University, Tianjin, China.
Yihan ZhangCollege of Life Sciences, Nankai University, Tianjin, China.
Yicheng XiaSchool of Statistics and Data Science, Nankai University, Tianjin, China.
Yichun KongOptometry and Vision Science Institute, Nankai University, Tianjin, China.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Introduction: Artificial intelligence (AI) systems are increasingly explored as tools for visual health education, yet whether their communication style influences persuasive outcomes remains unclear. This study compared three AI communication strategy archetypes to test whether emotional or cognitive pathways more strongly drive behavioral intention. Methods: In a pre-post quasi-experimental design, 367 Chinese university students (84.5% with myopia) were assigned to interact with one of three AI health assistants embodying distinct communication strategy archetypes: an Empathetic Partner (warm, humorous, gain-framed), an Authoritative Expert (professional, serious, loss-framed), or an Objective Informant (neutral, data-driven, balanced-framed). Outcomes were assessed using the HEAT (Health Engagement with AI Technology) framework across three dimensions: Information Processing, Relational Engagement, and Action Empowerment. Results: All three archetypes produced substantial pre-to-post knowledge gains (all Discussion: When identical health content is delivered through different AI communication strategies, the quality of the perceived relationship, rather than the quantity of information transferred, most strongly determines persuasive effectiveness among university students. These findings suggest that AI health assistants targeting young adult populations should prioritize empathetic, relationally warm communication.

Indexed as

AI health communicationbehavioral intentioncommunication archetypeshealth persuasionHEAT frameworkhuman-AI interactionparasocial relationshipuniversity students

Identifiers

PMID42245577
PMCPMC13230219

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.