ArticlePloS one2026
Effects of social media sponsorship disclosure on adolescents' advertising literacy and purchase intention.
Article in PloS one, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
1 citing paper in PubMed.
- Cardiac substructure dosimetry in thoracic radiotherapy: moving beyond mean heart dose and toward precision cardiac risk mitigation.Strahlentherapie und Onkologie : Organ der Deutschen Rontgengesellschaft ... [et al] · 2026Review
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionIn the rapidly evolving digital age, adolescents have become a particularly vulnerable group impacted by social media marketing. This study aims to examine how different types of sponsorship disclosure (full, partial, and none) in social media affect adolescents' ability to recognize advertising, their advertising literacy, and their purchase intentions. MATERIALS AND
methodsA self-administered questionnaire was used to assess the effects of three types of sponsorship disclosure in social media posts on adolescents. In 2022, a total of 3,149 high school students were recruited from 36 schools across Taiwan using a probability proportional to size sampling method. Adolescents were randomly assigned to one of three experimental groups and exposed to social media posts featuring varying levels of sponsorship disclosure.
resultsThe study found that adolescents exposed to full sponsorship disclosure had significantly higher rates of advertisement recognition and greater conceptual advertising literacy compared to those in the partial or no disclosure conditions. The multivariate analysis revealed that advertisement recognition was associated with higher levels of both conceptual and attitudinal advertising literacy. Adolescents who could recognize advertisements demonstrated higher attitudinal advertising literacy, which was associated with lower purchase intentions.
conclusionsClear sponsorship disclosure is crucial for raising advertising awareness among adolescents, enhancing their advertising literacy, and potentially protecting them from increased susceptibility to purchase intentions.
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Registered trials
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