Evaluation of the Colour Rendering of Brand Identity Elements on Sustainable Papers Made from Invasive Alien Plant Species.

The use of invasive plant species for papermaking presents both environmental and economic opportunities, particularly for companies seeking to introduce sustainable materials. This study examined whether paper made from cellulose fibres of Japanese knotweed is suitable for printing business elements such as logos in specific red colours. The physical, mechanical, and optical properties of the paper were compared with those of standard office and commercial Xerox paper. Two printing techniques-electrophotography and inkjet printing-were tested, and the colour differences (CIE colour difference, ΔE) between the reference logo and the prints, with and without the International Colour Consortium (ICC) colour profile, were evaluated. The results showed that the low whiteness and high porosity of the knotweed paper negatively affected colour reproduction, especially in inkjet printing, where even manually optimised profiles did not yield satisfactory results (minimum ΔE > 23). Electrophotography performed better but still had limitations. It was concluded that Japanese knotweed paper is not suitable for professional reproduction of demanding colour elements without additional processing, although it has potential for sustainable applications with lower visual requirements.