ArticleFrontiers in nutrition2026
Moderating effect of health-related behavior on the relationship between socioeconomic characteristics and willingness to pay for safe and nutritious food among smallholder farmers in Southwest, Nigeria.
Article in Frontiers in nutrition, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
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1 citing paper in PubMed.
- Exploring factors influencing health empowerment in Saudi Arabia: bridging the gap for equitable health utilization.Frontiers in public health · 2026Article
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Abstract
Introduction: Smallholder farmers in sub-Saharan Africa face persistent challenges in accessing safe and nutritious food, yet the interplay between socioeconomic constraints and health-related behaviours (HRB) in shaping willingness to pay (WTP) remains underexplored. This study examines how socioeconomic characteristics and HRB jointly influence smallholder farmers' WTP for safe and nutritious food in Southwest Nigeria. Grounded in Dual System Theory, the research integrates behavioural dispositions with economic decision-making models. Methods: A cross-sectional survey design was employed, involving 294 respondents across Osun, Ondo, and Ekiti states. Data were collected using structured questionnaires incorporating an adapted Health-Promoting Lifestyle Profile (HPLP) and a Gabor-Granger-based WTP elicitation method. Analytical techniques included Kruskal-Wallis tests and ordinal logistic regression with interaction terms. Results: Income emerged as the most significant predictor of WTP, with lower-income respondents showing negligible odds of paying premiums for food safety (Wald χ Discussion: These results imply that while financial capacity remains central to food-related decisions, behavioural dispositions shape willingness to engage with food safety at a deeper level. This study extends Becker's household production model by positioning HRB as both an independent and moderating factor in food safety demand. Findings support behaviour-sensitive strategies including: (1) targeted subsidies for households demonstrating strong HRB; (2) mobile-based food safety alert systems; and (3) experiential tools such as vendor-rating applications to enhance food safety access among nutritionally vulnerable smallholder populations.
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