Evidence map›Paper›PMID 42152556›Full record

ArticleSubstance use & misuse2026

How Cannabis Advertising and Price-Based Sales Promotion Shape Early Use: A National Study of Adolescents and Young Adults.

Lei Xu, Shiqi Zhang, Ce Shang

Abstract read
In one paragraph

Article in Substance use & misuse, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Lei XuCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, The Ohio State University, Columbus, Ohio, USA.
Shiqi ZhangCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, The Ohio State University, Columbus, Ohio, USA.
Ce ShangCenter for Tobacco Research, The Ohio State University Comprehensive Cancer Center, The Ohio State University, Columbus, Ohio, USA.

Funding

The impact of excise tax structures for retail marijuana on marijuana consumptionR01DA053294 · NIDA · OHIO STATE UNIVERSITY · PI Ce Shang · 2022 to 2026
$3.4M
NIDA NIH HHS R01 DA053294
6 · The paper itself

Abstract

purposeTo examine associations between cannabis advertising and price-based promotions and cannabis initiation among U.S. adolescents and young adults (AYAs).

methodsWe used two-wave panel data (2024-2025) from a nationally representative sample of U.S. AYAs aged 15-20 who were current cannabis users or susceptible to cannabis use. Initiation was defined as: recent use initiation (past 30-day use in wave 2, no past-30-day use in wave 1) and lifetime initiation (ever use in wave 2, never use in wave 1). Advertising and price-based promotion exposure were measured over the past six months. Logistic and split-population survival models were estimated to examine associations with initiation.

resultsExposure to any advertising was positively associated with initiation (logistic:

conclusionsCannabis advertising and price-based promotions are linked to initiation among AYAs. As cannabis commercialization expands amid limited marketing oversight, these findings highlight the need for policies that limit AYAs' exposure to cannabis advertising and price promotion.

Indexed as

Adolescents and Young Adults (AYAs)Advertisement exposureCannabis initiationPrice-based sales promotionPublic health policy

Identifiers

PMID42152556
PMCPMC13644041

What OpenQuestion holds

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.