Evidence map›Paper›PMID 42121551›Full record

ArticleFoods (Basel, Switzerland)2026

Seeing Is Ordering: The Influence of Mukbang Video Types on Consumers' Immediate Ordering Intention.

Hui Tian, Xiaojing Qin, Defang Sha, Mengyao Li

Abstract read
In one paragraph

Article in Foods (Basel, Switzerland), 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Hui TianZhujiang College, South China of Agricultural University, Guangzhou 510900, China.
Xiaojing QinZhujiang College, South China of Agricultural University, Guangzhou 510900, China.ORCID 0009-0005-1495-0458
Defang ShaZhujiang College, South China of Agricultural University, Guangzhou 510900, China.
Mengyao LiShanghai Cancer Institute, Shanghai 200032, China.ORCID 0000-0002-7054-448X

Funding

Guangdong Province General Higher Education Youth Innovation Talent Programme 2025WQNCX117
6 · The paper itself

Abstract

With the rapid growth of short-video platforms and online food-delivery services, mukbang short videos have become an important influence on consumers' immediate food-related decisions. Drawing on visual hunger theory, this research examines how different types of mukbang videos influence consumers' immediate ordering intention, as well as the roles of oral sensory arousal and visual composition in this process. Across three preregistered studies (

Indexed as

immediate ordering intentionmukbang short videosoral sensory arousalvisual compositionvisual hunger

Identifiers

PMID42121551
PMCPMC13163628

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.