Evidence map›Paper›PMID 42078918›Full record

Articlei-Perception

Assessing the role(s) of human touch in immersive entertainment.

Yang Gao, Charles Spence

Abstract read
In one paragraph

Article in i-Perception. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Yang GaoUniversity of Oxford, Oxford, UK.ORCID https://orcid.org/0009-0002-9849-9147
Charles SpenceUniversity of Oxford, Oxford, UK.ORCID https://orcid.org/0000-0003-2111-072X

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Physical touch plays an important role in various forms of immersive entertainment, influencing emotional engagement, presence, and narrative immersion. In this narrative historical review, we explore the significance of direct interpersonal (social) touch in entertainment contexts. This includes theme parks, immersive theater, participatory performance art, and digitally mediated touch (e.g., haptic feedback in virtual reality [VR], gaming, and film). By analyzing examples such as Disneyland character interactions, Sleep No More, and audience participation in The Rocky Horror Picture Show, we examine how physical touch enhances immersion by helping to break the fourth wall and by fostering audience agency. Additionally, we compare direct human touch with digitally mediated touch (e.g., haptic feedback in VR) and discuss their respective advantages and limitations. While digital touch offers flexibility and scalability, it often lacks the warmth (both literally and metaphorically), texture, and emotional nuance of actual human interaction and can struggle to reproduce the social meaning and attribution that shape affective touch. The review also highlights a number of the key challenges and boundary conditions in implementing physical touch in the context of entertainment, such as cultural variations in norms and comfort around interpersonal touch, privacy/consent concerns, hygiene concerns, and technical constraints. Future research directions include the integration of physical touch with emerging technologies, personalization of touch-based experiences, and the role of multisensory interactions in enhancing immersive storytelling. Understanding the mechanisms and impact of physical touch in entertainment can inform the design of future multisensory experiences, increasing audience engagement and emotional connectivity while minimizing harm and exclusion.

Indexed as

affective touchaudience engagementhaptic feedbackimmersive entertainmentphysical touch

Identifiers

PMID42078918
PMCPMC13133472

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.