Modeling and Dynamic Analysis of Trust Decay in Social Media Based on Triadic Closure Structure.

Trust decay in social media is a serious threat to user experience and platform ecology. To solve this problem, this paper focuses on triadic closure in the infrastructure of social networks and explores its mechanism in trust decay prevention. Based on the systematic comparison of the ER random graph, the BA scale-free network, a forest fire model, and complete graph approaches, two core metrics, the trust decay risk index and trust resilience index, are proposed in this paper. Combined with structural indices such as the clustering coefficient, the average path length, and the triangular closure number and its growth rate, the quantitative relationship between network structure evolution and trust decay risk is established. It is found that the forest fire model exhibits optimal trust resilience in structure due to its power-law growth characteristics of high clustering, short path length and triangular closure; the dynamic mechanism of trust decay under different network growth modes is significantly different. The validity of the theoretical framework is further supported by the verification of Sina Weibo attention relationship network data. The analysis framework of network growth evolution based on fusion triangle closure and the risk and resilience indicators defined in this paper provides a computable theoretical tool for understanding and predicting trust evolution in social media from the perspective of network structure.