ArticleDrug and alcohol review2026
Developing and Applying a Typology of 'Better for You' Claims on Alcohol Products.
Article in Drug and alcohol review, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
- Consumers' Attitudes and Preferences Towards Ingredients List, Nutrition Information and Health Warning Labelling on Alcohol Products: A Scoping Review.Current nutrition reports · 2026Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
7 authors.
Funding
Abstract
introductionTo appeal to health-conscious consumers, alcohol producers are marketing products with a range of 'better for you' claims. This study aims to: (i) develop a typology of text-based 'better for you' claims used on alcohol products; (ii) assess the prevalence of these claims in the Australian market overall and by alcohol category; and (iii) identify the extent to which products display multiple claims.
methodsBetween March and November 2024, images of 5982 unique alcohol products were captured in-store from three retailers in Australia. The products were coded for presence and type of 'better for you' claims, with each claim classified into an emergent typology of categories. Descriptive analyses were conducted overall and by alcohol category.
resultsEight major categories of claims were identified: nutrient content, energy content, absence of ingredient, low alcohol, fruit/botanical references, natural, processing and vegan claims. Across the sample, 35% of products displayed at least one claim (range: 1-9 claims), and one in eight displayed multiple claims. Cider (91%) and premix (75%) categories contained the highest proportion of products featuring at least one claim. DISCUSSION AND
conclusionsThe use of claims across the Australian alcohol market appears to be quite common, particularly on premix and cider products. Limited regulation of claims allows companies to portray products as 'better for you', potentially misleading consumers and taking advantage of their efforts to be health-conscious. Future work in Australia should prioritise developing policies that restrict the use of claims on alcohol products, particularly those shown to be misleading.
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Registered trials
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