ArticlePlastic and reconstructive surgery. Global open2026
Social Media for Marketing Surgical Practice: Instagram Use by German Plastic Surgeons.
Article in Plastic and reconstructive surgery. Global open, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Background: Instagram has emerged as a prominent platform for professional engagement in plastic surgery, enabling surgeons to educate, network, and promote their services. The aim of this study is to determine how widespread the professional use of Instagram is among German plastic surgeons and to describe the level of engagement on this platform. Methods: The professional Instagram use of all 1281 members of the German Society of Plastic, Reconstructive and Aesthetic Surgery (DGPRÄC) was analyzed in March 2022. Publicly identifiable Instagram accounts were assessed for activity metrics, such as the number of posts, followers, accounts followed, and types of content. Instagram use was analyzed in relation to clinical position, work setting, sex, and geographic location using descriptive statistics and χ Results: A total of 407 (31.8%) DGPRÄC members used Instagram to post professional content. Instagram use was significantly higher among practicing physicians (47.7%) compared with hospital-based surgeons (8.6%-20.8%, Conclusions: Instagram is a common professional tool for plastic surgeons, particularly those in private practices and urban areas. Although professional engagement was evident, overall activity remained moderate in terms of post frequency and audience reach.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.