ArticleObesity surgery2026
Bariatric Case Managers' Perceptions Toward Digital Health Communication in China - A Qualitative Study.
Article in Obesity surgery, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
introductionEffective health communication is critical in bariatric care to educate patients and counter pervasive weight stigma. In China, this practice increasingly occurs on digital platforms, requiring bariatric case managers (BCMs) to navigate new professional demands. This qualitative study explores BCMs’ perceptions of their role, challenges, and strategies within this digital health communication (DHC) landscape.
methodsSemi-structured individual interviews were used in a qualitative study with 18 BCMs from 15 cities across China who had participated in DHC. Interviews were audio-recorded, verbatim transcribed, and analyzed thematically.
resultsThis qualitative study identified three themes characterizing BCMs’ experiences in DHC. BCMs constructed an integrative identity as educators and stigma mitigators yet navigated opaque platform regulations and institutional support gaps. Their pragmatic adaptations were challenged by a core evaluative dilemma: quantifying success via metrics versus relational patient outcomes.
conclusionsThis study illuminates the complex, boundary-spanning role of BCMs in China’s digital health ecosystem. The findings suggest that effective support for these professionals requires systemic changes, including legitimizing their DHC labor, providing platform-specific training, and developing evaluation frameworks that balance quantitative reach with qualitative impact, to bridge the gap between public health goals and the realities of digital practice.
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