ArticleFrontiers in public health2026
Engaging the public with antimicrobial resistance through social media videos-a content analysis study.
Article in Frontiers in public health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: YouTube, the dominant global video-sharing social media platform, has created new opportunities to provide regulated health content directly with the public, including on broader public health threats such as antimicrobial resistance (AMR). Little is known about the most effective strategy with which to engage the public with online AMR content. Method: This study comprehensively evaluated the top 200 viewed YouTube videos on AMR by extracting data on video characteristics, narratives and quality, and explored factors associated with viewer engagement through proxy analytics (views, likes and comments). Results: We found that content focused upon the mechanisms of AMR and antibiotics were most viewed, yet engaging videos do not necessarily convey high-quality information. Videos on internet media and non-medical channels were more popular. Discussion: The study calls for more strategic production of engaging videos on AMR. Global platforms should strive to facilitate audience in accessing reliable health information.
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