ArticleNature human behaviour2026
How deceptive online networks reached millions in the US 2020 elections.
Article in Nature human behaviour, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Authors and funding
32 authors.
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Abstract
Deceptive online networks are coordinated efforts that use identity deception to pursue strategic political or financial goals. During the US 2020 elections, these networks reached at least 37 million Facebook and 3 million Instagram users, representing 15% and 2% of the platforms' active US adult users, respectively. Only 3 networks out of 49-1 network with explicitly political aims and 2 that appeared to use politics as a lure for profit-were responsible for over 70% of users reached. Notably, accounts unaffiliated with the networks played an important role in facilitating this reach by resharing content the three networks produced. Deceptive networks, regardless of whether their goals were political or financial, reached users who were older, more conservative, more frequently exposed to content from untrustworthy sources, and spent more time on Facebook.
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